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Oh La Vache! Burger King Returns To France


How do you say Whopper in French?

On Saturday, Burger King opened a brand-new branch of its fast-food restaurant at the Marseilles airport — the first branch of the global burger chain in France since 1997.

(MORE:You Can Now Be Buried in a Bacon Coffin)

The Home of the Whopper closed its 39 burger restaurants in the country back in 1997 after failing to make profits and win over the French population to its charbroiled taste, according to the Associated Press. Burger King, the world’s second biggest burger chain behind McDonald’s, appears to have learned its lesson. For its re-entry into the French marketplace, the company is working in partnership with the Autogrill Group, which, according to the Los Angeles Times, runs about 900 eateries in highways, airports, railway stations and shopping centers in France and other European countries, including Switzerland, Italy and Poland. Autogrill…

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About Nicholas Maithya

I am a writer focussing on disruptive technology, Fintech, Big Data and Internet of Things, Online Marketing trends, and investments. When I am not writing about these, I am probably in the gym working out, out and about with family, watching the news (basically business/technology) or soccer. That's why I do sometimes cover soccer-related stories.


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