As a larger and larger portion of retail sales in the U.S. move online, customer service has become essential to e-commerce businesses that want to attract shoppers and keep them. E-commerce also has become critical to the profits of brick-and-mortar operations like Wal-Mart Stores Inc. (NYSE: WMT) and Best Buy Co. Inc. (NYSE: BBY). Research firm comScore reports that from the start of November through December 21, e-commerce sales reached $38.7 billion — up 16% from the same period in 2011. Very few retailers can ignore the growth in online shopping and the need for the e-commerce customer to believe he or she is being treated well.
Click here to see America’s best online retailers
Click here to see America’s worst online retailers
Research company ForeSee recently released its “E-Retail Satisfaction Index (U.S. Holiday Edition),” which is based on more than 24,000 customer surveys conducted between Thanksgiving…
View original post 1,886 more words
Discussion
Comments are closed.