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Starbucks faces Twitter backlash

marketingmaniablog

Following Starbuck’s recent criticism after avoiding paying corporate tax their recent Twitter campaign was hijacked by campaigners attempting to persuade consumers to boycott the large  coffee chain.

The campaign was to get consumers involved and talking about Starbucks….but is any PR always good PR? With #spreadthecheer being the topic, it was intended for consumers to write positive christmas messages. However campaigners used this as an opportunity to make people aware of the current corporate tax dispute with users tweeting messages such as “Pay your f**king taxes”.

Not only were these tweets visible for all users on Twitter to see but there was also a large screen placed in the Natural History Museum’s ice rink cafe screening these to yet again a wider audience.

A spokesperson for Starbuck’s has said ” We apologise to any visitors who may have been offended by inappropriate messages displayed on the Twitter wall screen at the Natural History…

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About Nicholas Maithya

I am a writer focussing on disruptive technology, Fintech, Big Data and Internet of Things, Online Marketing trends, and investments. When I am not writing about these, I am probably in the gym working out, out and about with family, watching the news (basically business/technology) or soccer. That's why I do sometimes cover soccer-related stories.

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