These days, brands pursue a closer connection with their audience and, by doing so, become part of their every day lives. The best examples come from brands that manage to blur the lines between the online and offline worlds through a real human insight.
Our social interactions have become more dynamic and instant. Both companies and their agencies have to move to an “always-on” culture – integrating their content to help their stories reach further and deeper.
The Social Media in the context
Social media marketing must be blended into existing online and offline marketing actions to contribute to the improvement of the brand image and their stories. The social media channels need to be consistence with the brand message to boost an interactive conversation between the brands and their targets through the online and offline channels.
The Brand’s strategy
It is, however, important to say that integration is not…
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