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McDonald’s pushing franchisees to open on Christmas Day

WTKR.com

McDonald’s posted surprise sales gains in November after pushing many of its corporate-owned stores to open on Thanksgiving.

Now the company wants all of its roughly 14,000 outlets to open on Christmas Day, according to a report in Advertising Age.

“Starting with Thanksgiving, ensure your restaurants are open throughout the holidays,” reads the Nov. 8 memo from McDonald’s USA Chief Operating Officer Jim Johannesen. “Our largest holiday opportunity as a system is Christmas Day. Last year, [company-operated] restaurants that opened on Christmas averaged $5,500 in sales.”

 

While that might not seem like much, consider this: In a second memo, dated Dec. 12, Mr. Johannesen pegged average sales for company-owned restaurants, which compose about 10% of its system, at “more than $6,000” this Thanksgiving. People close to the company said that about 6,000 more locations opened their doors this Thanksgiving than did last year. Presuming their sales were on…

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About Nicholas Maithya

I am a writer focussing on disruptive technology, Fintech, Big Data and Internet of Things, Online Marketing trends, and investments. When I am not writing about these, I am probably in the gym working out, out and about with family, watching the news (basically business/technology) or soccer. That's why I do sometimes cover soccer-related stories.

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