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Air Canada targets new leisure destinations with low-cost carrier Rouge

Financial Post | Business

TORONTO — Air Canada unveiled its new low-cost leisure airline, Rouge, Tuesday with high hopes it will help restore its balance sheet to the black.

But questions remain about how much the new subsidiary airline will add to Air Canada’s bottom line in the years ahead.

It will have a more casual feel to it

Ben Smith, Air Canada’s chief commercial officer, who led the team that developed Rouge, said his goal was to create a new airline geared toward leisure markets in Europe and the Caribbean with a more casual feel than the mainline carrier.

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About Nicholas Maithya

I am a writer focussing on disruptive technology, Fintech, Big Data and Internet of Things, Online Marketing trends, and investments. When I am not writing about these, I am probably in the gym working out, out and about with family, watching the news (basically business/technology) or soccer. That's why I do sometimes cover soccer-related stories.

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