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Microsoft beats Google to become ‘Santa’s official maps partner’
In the battle for Christmas, Microsoft has scored a win over Google as the official maps partner for Santa and his reindeer.

Microsoft announced this week it had sealed a partnership with the Pentagon’s North American Aerospace Defense Command (NORAD), which monitors the skies over Canada and the United States, for the holiday season.

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“For more than 50 years, NORAD has helped children around the world track Santa during his Christmas journey, and this year Microsoft is partnering with NORAD to make following the big red sleigh easier than ever,” Microsoft said in a blog.

“The Santa Tracker tool is built on the Microsoft Windows Azure cloud computing platform and Bing Maps, and anxious kids can even track Kris Kringle on Windows Phone and Windows 8 apps.”

The news marked a coup for Microsoft, whose Bing search engine is struggling…

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About Nicholas Maithya

I am a writer focussing on disruptive technology, Fintech, Big Data and Internet of Things, Online Marketing trends, and investments. When I am not writing about these, I am probably in the gym working out, out and about with family, watching the news (basically business/technology) or soccer. That's why I do sometimes cover soccer-related stories.

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