A recent email marketing talk that I attended this year talked about the importance of obtaining permission-based opt-ins for any email marketing that you or your business does. This is just common sense at this stage, as any business that emails individual consumers without having previously obtained their written consent to write an email to them, is just plain way behind the times (and breaking Irish data protection laws to boot).
What about a B2B Company Selling Hotel Widgets, looking to market its services to Hoteliers?
One of the follow-up questions though was around B2B email marketing, i.e. if an Irish business that sells hotel widgets to hotels (for example) wants to to market its widget services to a group of Irish hoteliers: in this case, did the prohibition on email marketing apply in the absence of previously received opt-in permission/consent?
There was some potential for confusion here, as…
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