So, you think you have all your online marketing bases covered? Sure, you may be reaching moms over 40 with your super smoothie maker ad and men between 30 and 60 with your online golf resale marketplace offer, but reaching potential customers online should be more than simply broadcasting ads to large demographic sets.
The online market is packed with various ethnicities, interests, lifestyles, religious affiliations and more. Many of these niche audiences are expanding rapidly and are made up of millions of potential customers that you might not have considered before because they were one step removed from your obvious targets.
Rule #5 – Marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences via the Web.
The first step in improving your marketing effectiveness is identifying niche–and perhaps underserved–audiences that would react best to your brand.
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